zerohedge.com — Zero Hedge is an American financial blog that was created to fill a void in analytical financial reporting by bringing together contributors with experience in finance who could analyze data more quickly than other outlets. It seeks to bring an objective, often activist voice to its reporting. It is credited with bringing the controversial practice of flash trading to public attention in 2009 via a series of posts alleging that Goldman Sachs' access to flash order information allowed the firm to gain unfair profits. The blog is written by a group of people who write under the pseudonym "Tyler Durden", remaining anonymous in order to preserve the blog's independence and protect contributors from retaliation. Though derided by the mainstream press as being fraught withconspiracy theories, the blog quickly began to overtake more established financial websites and has been called a "blog sensation".